How to price secondhand items: a simple method that works

Start with what similar items actually sold for

Asking prices are wishes; sold prices are the market. Look for the same model in similar condition near you, and note how long listings have been up — items that have sat for weeks are probably overpriced.

Adjust for condition and completeness

Be honest about where your item sits:

• Like new with box and accessories: top of the range.
• Good with light wear: middle.
• Visible damage, missing parts or older model: bottom.

Consider effort and timing

Bulky items that need a van usually sell for less, because buyers factor in the hassle. Seasonal items — bikes in spring, heaters in autumn — sell faster and higher in season. If you're moving and need things gone, price to sell quickly.

Firm or negotiable?

If you'll negotiate, price slightly above your minimum and say so. If you won't, say "firm" and price fairly from the start. On VaultMart you can also set an automatic decline floor for offers so lowballs never reach you.

Revisit after a week

If you've had views but no messages, the price or the photos are the problem. A modest price drop or a better cover photo usually does more than reposting the same ad.